Personas

Personas are fictional characters created to represent customer types. They help you forecast the customer’s personality, attitude and/or behavior he might use for a brand or product.

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Tips & Tricks


  • Be creative, use information from Zodiac calendars, to numerology, to religion
  • Try to find psychological profiles according to their preferences
  • Imagine people's habits
  • Search for a list of personalities

30 Minutes

1-4 Participants




Questions
This tool helps you answer the following questions

Attitude and behavior of my client?
How can I understand better my clients?
What is my client's personality?
Who is my client?



Attitudes


Curiosity
Empathy
Understanding

Used by


Marketers
UX Designers

Versions


Version 1.0 : 10/11/2014
Version 1.1 : 10/10/2016
Version 1.2 : 21/12/2015
Version 1.3 : 21/10/2016