A SWOT analysis can be carried out for a company, product, place, industry, or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective


Tips & Tricks

Strengths and Weaknesses: These are the internal factors within an organization.
  • Human resources - staff, volunteers, board members, target population
  • Physical resources - your location, building, equipment
  • Financial - grants, funding agencies, other sources of income
  • Activities and processes - programs you run, systems you employ
  • Past experiences - building blocks for learning and success, your reputation in the community
Opportunities and ThreatsThese are external factors stemming from community or societal forces.
  • Future trends in your field or the culture
  • The economy - local, national, or international
  • Funding sources - foundations, donors, legislatures
  • Demographics - changes in the age, race, gender, culture of those you serve or in your area
  • The physical environment (Is your building in a growing part of town? Is the bus company cutting routes?)
  • Legislation (Do new federal requirements make your job harder...or easier?)
  • Local, national, or international events

300 Minutes

1-2 Participants

This tool helps you answer the following questions

What are my forces?
What are my opportunities?
What are my strengths?
What are my weaknesses?



Used by

Agile Teams
Decision makers


Version 1.0 : 07/11/2016